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1.
How much does it cost to become an acceptor?
Absolutely
nothing! You are eligible to join for free - certain
marketing and web upgrades are available should you
wish to take advantage but there is no obligation.
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2.
Who are the cardholder members?
Since
launching in October 2008, the Harrogate Advantage
community of cardholders has grown very, very quickly.
As anew acceptor you can gain immediete access to
the loyalty of these people. New cardholding members
are joining the scheme everyday. Anyone over the age
of 18 are eligible to join the card scheme. Our target
audience is residents of the Harrogate Borough District.
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3.
What is the purpose of the card?
We are aware that consumers are increasingly demanding
more from retailers and businesses and that in a global
market shopping patterns are far more transient. This
proves a real issue for businesses in terms of gaining
new and local custom and also in keeping that custom
and keeping customers informed.
Harrogate Advantage helps solve these issues for both
the consumer and business. The card pulls together
a local network with unique preferential offerings
for "Harrogate Advantage" Cardholders. This
scheme will help keep local customers local. You gain
new customers without the high marketing costs and
are able to keep them informed through our monthly
newletters, as well as via the Harrogate Advantage
website.
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4.
How is the card be marketed?
We launched by sending out over 30,000 leaflets, concentrating
on HG1, HG2 and HG5 postcodes. There is also exposure
through the network of acceptors. We hold recruitment
events and utilise many existing marketing methods.
Every card acceptor is also encouraged to grow the
membership by helping sign up new members and will
even be paid a 10% (£1) commission for each
new member recruited via their business.
Plans also include press releases in local media,
telemarketing, event stands and direct sales.
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5.
Who are the other card acceptors?
Acceptors
will be retailers and complementary businesses from
within the Harrogate and Knaresborough district, both
small and large. We are however selective and reserve
the right to reject applications from businesses that
we feel are not suitable.
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6.
Can I change my offer to meet business needs?
Your
offer can be changed on our website at anytime with
14 days notice, however physical mailings will only
be posted to customers twice yearly, so you may want
to coincide your changes to meet these print deadlines.
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7.
How will our offer be shown on the internet?
Your
offer will be listed at www.harrogateadvantage.co.uk
under a relevant category and can be changed with
14 days notice. We will also provide a free hyperlink
to your own website. You may also wish to become a
featured front page member for a small fee. Also,
the acceptor who signs up the most new members in
a calendar month will be rewarded with a front page
feature for the following month absolutely free.
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8.
I don't have an internet site - can I still be listed?
Yes.
Even if you don't have your own web presence you can
still be listed on our database.
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9.
What does the card look like?
The
card is similar in size and look to a credit card.
A sample image of the card can be found within the
banner at the top of every page on this website..
There is also be a signature strip, a unique embossed
membership number and a barcode to use with your EPOS
system if required (EAN8 format).
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10.
How can I sign up new members?
There are 3 ways to sign up new members and gain commission:
1.
If you have facilities you can sign them up "live"
on the web and process card payments.
2. You will be issued a number of leaflets with your
welcome pack which will have your own unique reference
number on them. Any returned applications we receive
by post will be credited to you.
3. You will receive a number of application forms
with your introductory pack. New members can be signed
up in-store and issued a temporary card from you with
a 1 month expiry. Payment can be made to you in-store.
You then simply forward the application form to us
and a card will be issued to the customer. You can
either return the form and payment minus commission
together or choose to be invoiced monthly for the
membership fee minus your commissions.
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11.
What should our offering be?
Your
offering can be anything of your choosing that is
relevant to your business. For example, it may be
a flat percentage discount or something more bespoke
such as a free drink with every meal. If you are having
trouble deciding or would like some advice then please
do not hesitate to contact us.
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